Gentoo Blog E-commerce Growth, CRO, and AI

Gentoo is an AI growth agent that finds what’s next, gets it done, and learns what works. Practical insights on ecommerce growth, UX, merchandising, and commerce AI here.

How to Use Customer Lifetime Value (LTV) to Increase Revenue and Conversion Rates

Building Customer Relationships Starting with Customer Lifetime Value (LTV)

Mar 06, 2026 Retention Growth Strategy

AAARRR framework diagram showing the six stages of the Shopify customer journey: Awareness, Acquisition, Activation, Revenue, Retention, and Referral.

The AAARRR Framework for Shopify Growth: How to Optimize Every Stage of the Customer Journey

Learn how the AAARRR framework helps Shopify merchants optimize every stage of the customer journey—from awareness to referrals—to drive sustainable growth.

Jan 02, 2026 Growth Strategy Retention