Gentoo is an AI growth agent that finds what’s next, gets it done, and learns what works. Practical insights on ecommerce growth, UX, merchandising, and commerce AI here.
Find and prioritize Shopify checkout friction across shipping, payment, trust, mobile completion, errors, cart, and the upstream store experience.
Shopify
Checkout Optimization
Find out why your Shopify store is not converting by separating traffic, product, UX, trust, mobile, cart, and checkout problems.
Shopify
Conversion Rate Optimization
See how Gentoo helped Last Mile SF & Marin improve spare-parts discovery and navigation, contributing to 207% QoQ revenue growth and 116% more orders.
Case study
Shopify
Learn how to find, prioritize, and fix Shopify conversion friction using store evidence, shopper journeys, business context, and continuous learning.
Shopify
Conversion Rate Optimization
See how Gentoo helped Fandom K improve artist-based discovery, navigation, and merchandising to better convert surging fan demand, contributing to 1,453% QoQ revenue growth.
Case study
Ecommerce Growth
Improve your Shopify product page before increasing ad spend by fixing value communication, proof, product information, variants, and mobile friction.
Shopify
Product Page Optimization
Learn how to prioritize Shopify store optimization across product discovery, product pages, SEO, Merchant Center, cart, and checkout.
Shopify
Store Optimization
Why do visitors leave without buying? Learn where shoppers drop off, what causes hesitation, and how to continuously improve your Shopify store’s conversion rate.
Shopify
Conversion Rate
Learn what ecommerce conversion rate is, why it is important, and practical strategies for increasing it. Discover how Shopify stores can improve customer experience, reduce customer drop-off, and increase conversion rates.
Shopify
Ecommerce
Building Customer Relationships Starting with Customer Lifetime Value (LTV)
Shopify
Lifetime Value
Discover the five most common Shopify product page mistakes that reduce conversions, and learn practical ways to improve your store’s shopping experience and increase sales.
Shopify
Shopify Tips
Learn how the AAARRR framework helps Shopify merchants optimize every stage of the customer journey—from awareness to referrals—to drive sustainable growth.
Shopify
Ecommerce
Waddle won first place among 93 global teams at the OpenAI GPT-5 Hackathon by showcasing a GPT-5-powered digital clone and sales strategy simulation system for ecommerce.
News
Openai
Waddle has received the Most AGI Potential Award from OpenAI. Through its collaboration with OpenAI, Waddle is taking another step toward becoming a global AI solution.
News
Openai