How Gentoo Helped Drive 207% QoQ Revenue Growth Through Better Spare Parts Discovery
See how Gentoo helped Last Mile SF & Marin improve spare-parts discovery and navigation, contributing to 207% QoQ revenue growth and 116% more orders.
Gentoo improved filtering, navigation, and product discovery to help more shoppers find the right spare parts and convert with confidence.
Client: Last Mile SF & Marin
Industry: E-scooter / Bike Retail
🎯 Key Results
Period: Q2 2026 vs. (Q1 2026)
- Revenue: +207%
- Orders: +116%
- Sessions: +48%
After Gentoo installation, March 2026 vs. (February 2026) :
- Sessions: +64%
- Revenue: +91%
- Orders: +81%
All key metrics showed significant growth after Gentoo was installed.
The Challenge
In bike and e-scooter ecommerce, spare parts can be a major revenue driver, but only if shoppers can quickly find parts that match their specific vehicle.
That was the core insight from Last Mile SF & Marin: improving spare parts navigation is essential in online bike and scooter retail. If customers cannot confidently identify compatible products, they are far less likely to purchase.
The Solution
In Q2 2026, Gentoo deployed 16 targeted actions focused on improving the path from discovery to conversion.
Representative examples included:
- Action 1 : Add “Brand” filter option on all collection pages
Gentoo added brand filtering across collection pages so shoppers could narrow product selections more easily and find compatible parts faster.
- Action 2 : Provide decision-driving product signals on collection pages
Gentoo introduced stronger product signals on collection pages to help shoppers evaluate products more quickly while browsing.
- Action 3 : Add a Trending block to the header menu
Gentoo added a Trending section in the header menu based on the previous 14 days of shopper behavior, surfacing high-traffic collections.- bikes — score 615 (site visits=505 · external landing=55)
- super73-accessories — score 472 (site visits=234 · external landing=119)
- bestseller — score 347 (site visits=291 · external landing=28)
- electric-scooters — score 275 (site visits=233 · external landing=21)
- e-ride-pro — score 245 (site visits=131 · external landing=57)
Together, these actions strengthened catalog navigation, improved discoverability, and supported a smoother shopping journey for high-intent visitors.
Why It Worked
The merchant’s insight was clear: in this category, helping customers find the right spare parts is one of the most important drivers of online sales.
Gentoo’s work directly reflected that context:
- Filters, menus, and SEO support helped expand traffic and improve discoverability
- Better navigation and collection-page signals reduced friction in the browsing experience
- Frequently Bought Together and improved parts discovery likely contributed to revenue and order growth
The strongest evidence points to improved traffic and discoverability. As shoppers found it easier to navigate and explore relevant collections, sessions increased substantially, and that lift was accompanied by strong gains in orders and revenue.
Conclusion
Last Mile SF & Marin’s results show that spare-parts discovery is not just a UX improvement. It is a meaningful growth lever. By aligning site improvements with how customers actually shop in this category, Gentoo helped drive:
✓ 207% QoQ revenue growth
✓ 116% QoQ order growth
✓ 48% QoQ session growth
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